Sunday, October 18, 2009

Facebook!

Elevator Brewing Company is now on Facebook. Become a fan and get the inside scoop on upcoming events, tours and beers!

Thursday, October 15, 2009

Mogabi: Welcome to the Family!

Imagine a pint of wheat beer. Unfiltered and cloudy, right? Non-hopped, tart, perhaps garnished with fruit wedges to sweeten and soften the edge?
Not always.
Elevator Brewing Company is pleased to introduce Mogabi, the newest addition to Elevator’s already stellar fleet of brews. Mogabi is a hoppy American wheat with bite, handcrafted from Masterbrewer Vic Shiltz’s own recipe.
The moniker? It’s actually Schiltz’s nickname.
Mogabi, brewed with Amarillo hops, has been in production for the past six months. It is now a regular beer available on tap at Elevator Brewing Company, replacing Coal Porter on the regular tap rotation.
Dick Stevens, Elevator owner and operator, accredits Mogabi’s bold flavor to “the spirit of experimentation” shared by Shiltz and Brewer Mark Beery, who have been working together for two years.
“With Mark, Vic has a counterpart,” Stevens said. “I try to give them the freedom to do things they wouldn’t have done before.”
With that freedom comes creativity – and innovation.
“This type of wheat beer is a purely American invention,” Stevens said. “We really live in Beer Nirvana. Can you think of another country that has this selection of beers?”

Thursday, October 8, 2009

Your Elevator Brewery Tour Guide


Above: Mark Beery of Elevator Brewing Company

It’s only fitting that the brewery responsible for creating the Master’s of Beer Appreciation degree would also offer introductory courses in Beer 101.

Elevator Brewing Company, a downtown Columbus mainstay, will host monthly brewery tours open to the public. The next tour is scheduled for Friday, Oct. 16 at 6 p.m. Minimum party size is six people. The $20 cost per guest includes a commemorative t-shirt, souvenir pint glass, and oh yes, a pint of tasty Elevator brew.

Elevator Brewing Company features 12 handcrafted beers year-round, including one specialty selection each month. Born of the inspired recipes of Masterbrewer Vic Shiltz, each magic potion is crafted with care by Shiltz and Brewer Mark Beery (Yes, that’s his real name – clearly born for the job). Beery will serve not only as the tour guide, but also as the t-shirt model (see photo).

“I plan to gear the tour toward people interested in the science and art of brewing,” he said. “You’ll drink beer, get a t-shirt with my ugly mug on it, and learn about beer.”

The brewery tour is the brainchild of Dick Stevens, owner of Elevator Brewing Company – or “Elevator Operator,” as he’s fond of referring to himself. Stevens also plans on guiding future tours.

“Brewery tours are interesting, and many breweries don’t do it,” he explained. “We want to elevate the taste of our customers. I’ll do my best to educate people about beer, and make them more committed to good beer.”

Tours will last approximately one hour, then attendees will be guided to the Elevator Draught Haus Restaurant to sample brews. Parking is available in surface lots near the brewery, as well as across the street from the restaurant. The brewery is located at 165 N. Fourth St. in downtown Columbus, two blocks east of the Elevator Draught Haus Restaurant at 161 N. High St. Look for the brick building with beer fermentation tanks painted out front.

Reservations are required at least one week prior to the tour; call Margie at 614-499-7828 to make a reservation or for more information.

After the Oct. 16 gathering, all future tours will be held on the third Saturday of each month at 4 p.m. The next tour is slated for Nov. 21.

Above: Elevator Brewery, 165 N. Fourth St. in Columbus.